Asala for Flour and Food Industries is driven by a clear vision: to become a leading provider of high-quality food products that contribute to food security and healthy living across local and regional markets. At the core of our operations are strong values—integrity, quality, innovation, and customer focus. We are committed to upholding the highest standards of food safety and sustainability while continuously improving our processes and products. Our goals include expanding our product lines, investing in advanced technologies, and building long-term partnerships based on trust and excellence. Through dedication and consistency, Asala strives to nourish communities and shape a better food future.
Expertise and Competence
At Asala, we take great pride in the exceptional skill and unwavering passion that define our team. United as one family, our employees are deeply committed to upholding international food safety standards and are key contributors to the sustained success and long-term growth of the Asala brand. Their dedication is the driving force behind our excellence
Our Values
Driven by Passion
Responsibility
Trust
Commitment to Customers
In its pursuit to make a difference in both local and regional markets, Al-Imtiaz brand products stand out for their variety. The product range includes different types of pasta, couscous, flour, rice, and vegetable cooking oil. Other food products that are either produced or imported under the Al-Imtiaz brand name include tomato paste, evaporated milk, tuna, sugar, and tea. Additionally, new products are set to be added to the production line in the near future
Asala for Flour and Food Industries is a trusted name in the production of high-quality flour and a wide range of essential food products. With modern manufacturing facilities, advanced technologies, and a commitment to international quality standards, Asala delivers nutritious, reliable, and affordable food solutions to meet the needs of families and businesses across the region.